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Participation Marketing

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Unleashing Employees To Participate & Become Brand Storytellers

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open, and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand’s ethos, and how this can be used to magnify a brand’s voice.

Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.

About The Author

Michael Brito has been building brands online since Al Gore invented the internet. He is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan, with over 20+ years of experience helping brands break through the clutter and reach their target audience with laser-focused precision—the right story, at the right time, in the right channel, and with the right media. The result: game-changing, data-driven content.

This unique methodology requires a combination of audience intelligence, creative editorial content, and targeted paid media. He has worked and consulted with several Fortune 500 companies implementing digital marketing programs globally, and built online communities before social media was even a thing. He also served 8 years in the U.S. Marine Corps.

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Endorsements

~ Sameer Patel, CEO of Kahuna

“Participation Marketing” unequivocally puts the transformation back into digital transformation by focusing on the single most underplayed element of successfully re-imagining markets—our people. Brito offers a practical blueprint for how to put your employees at the tip of the spear of your transformation goals by first making them your biggest fans, and then your most genuine and loudest advocates.

~ Sameer Patel, CEO of Kahuna
~ Jerilan Greene, CCO of Yum! Brands

If you’re wondering how to inspire and mobilize your employees to be brand storytellers, ask Michael Brito. His book is an exceptionally thoughtful and actionable “how to” guide and a journey through the learnings of courageous companies creating true engagement and informed, digitally connected brand advocates.

~ Jerilan Greene, CCO of Yum! Brands
~ Jascha Kaykas-Wolff, CMO of Mozilla

It’s widely known that employees are viewed as trusted and credible sources when others are seeking information about a company or brand. Brito delivers a very structured plan that guides large and small companies on how to truly activate employees to be storytellers and drive brand relevance.

~ Jascha Kaykas-Wolff, CMO of Mozilla
~ Elise Steele, Former CEO of Jive Software

The key to successful digital transformation is building a culture of trust and transparency, starting with the employee experience. Brito does a fantastic job of bridging the gap between internal employee engagement and external customer relationships.

~ Elise Steele, Former CEO of Jive Software
~ Lauren Vaccarello, Vice President of Marketing Box

Your business is already filled with promoters, and every marketer needs to figure out how to unlock the power of employee advocacy. Brito shows you how to do this and then integrate that trusted employee-driven content into larger brand marketing initiatives.

~ Lauren Vaccarello, Vice President of Marketing Box
~ Jackson Jeyanayagam, CMO, Boxed

Trust and authenticity are critical factors for marketers today. And there’s nothing more trustworthy than employee voices. Brito builds a strong case for employee advocacy and shows marketers how to integrate trusted employee-driven content into broader marketing initiatives.

~ Jackson Jeyanayagam, CMO, Boxed

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